Here are the step by step methods our customers have used since 2001 to sell over $1 billion
of residential real estate and save over $55 million in commissions by advertising their
properties on their local multiple listing service, local and national real estate brokerage
websites, and MLS4owners.com. And remember, if you have questions call us or send email: [email protected] or 253-460-1900.
We are here to help!
THE SEVEN REQUIRED STEPS
MLS4owners Manual: Download MLS4owners Manual We find the more you know about our process, the
more pleasant your experience will be. The
MLS4owners Manual will help you take ownership of
your sale and help you have a successful transaction
as you advertise your property on your local multiple
listing service (MLS), local/ national real estate
brokerage websites, and MLS4owners.com .
MLS Listing and Service Agreement:Download MLS4owners Service Agreement Our Owner’s Manual and Agreement spell out point by
point how our service for unrepresented sellers differs
from traditional full service representation. Unlike the
MLS form used by most real estate brokers, the Form
1B allows sellers to retain the right to sell the home
without a commission if the buyer is unrepresented.
This form is mandated by the MLS. Prior to activation,
seller will complete the Form 1B and the
MLS4OWNERS Service Agreement.
PLEASE scan and email to [email protected]
or FAX the completed Agreement and the Form 1B to
888-760-5687. You may proceed to step 2 at any time.
We realize there is a lot of fine print in these forms, and we hope you will understand that this is the price of admission we must pay in order to gain the outstanding exposure offered by the local broker's multiple listing service that provide data to agents and over 100 local and national websites, including the websites of MLS4owners.com, the National Association of REALTORS (http://www.realtor.com), John L Scott (www.JohnLScott.com), Windermere (www.windermere.com) and Coldwell Banker Bain (www.ColdwellBankerBain.com), Redfin.com among others.
We submit MLS data based on information provided by
the Seller. Listing Input Form check boxes and fill-inthe-blank
options are dictated by the MLS and
CANNOT be customized.
Depending on whether your property is Single Family
Residential, Condominium, Vacant Land or MultiFamily,
the required information will vary.
you have the correct listing input sheet for your location
and type of property.
Do not leave mandatory fields blank. The information
you provide is the basis for what displays to real estate
agents and the public. This information needs to be
truthful and accurate to avoid the risk of fines.
Note: If you want to complete it by hand instead of
online, you can print a blank copy. Most people find it
more convenient and faster to complete it online, print
out and initial the forms, then send by email or FAX.
When completed return here for Step 3..
Marketing Remarks: Each MLS has its own limits on remarks. Public Marketing Remarks, a narrative of up to 500
characters including spaces (characters, not words),
will display in the multiple listing service and on real
estate websites. You may describe the special features
of your home as long as you stay within Fair Housing
non-discrimination guidelines. Multiple Listing Service
rules govern the content of the Marketing
Remarks. For example, you CANNOT include open
house dates, phone numbers, web or email addresses,
virtual tour links, or commission info here.
Driving Directions: Driving directions of up to 200 characters including
spaces will guide buyer’s agents to your property. You
can keep these simple, as most people have access to
mapping systems. However, including cross streets or
navigation tips is not only useful but also helps comply
with MLS rules.
For best results, marketing remarks and driving
directions should be copied and pasted into an email
message, and sent to [email protected]
Photos: Buyers evaluate listings by the quality and quantity of
photographs. Next to price, photos are the MOST
important task to focus on, as they affect how buyers
determine value and choose which properties to
investigate. The number of photos published varies
depending on the program you select.
At least one exterior or view picture is required.
best results, use the normal “landscape” orientation
with a 3 x 4 aspect ratio and photos should be at least
1024 x 768 pixels (but do not need to be bigger). To
avoid distorted presentation, "portrait" photos (taken
with the camera turned 90 degrees) and panoramas
should not be used. Send your photos numerically
labeled in the sequence desired.
In most cases we can
publish up to 25 photos in the REALTORS MLS.
All photos must be either of the property, or taken from
the property. Photos of the neighborhood and
copyrighted images are not permitted by the MLS. Do
not superimpose logos or text on photos, or show
children or pets, as those types of images will be
rejected by your local multiple listing service. By MLS rules we CANNOT use photos with real estate for sale signs in the front yard. Each independent website has its own policy on
display of photos and listing data.
Email photos to [email protected] in the sequence you would like them displayed on your listing.
Payment - Payment is due upon activation of the listing. We will activate you within one business day of receiving the listing information and payment. For speed of activation, most of our customers pay online at our PAYMENT CENTER and others send a check to MLS4owners.com, PO Box 65456, University Place, WA 98464-1456. Your Agreement is your invoice. Full details are disclosed in the Agreement.
Create your MLS4owners Homepage. Here you will create your username/password, provide listing information about your property, upload photos, to be displayed on MLS4owners.com as your personal homepage. On your homepage you can print custom flyers, advertise open houses, add a virtual tour, and view your photo slide show.
Your personalized home page including personal details such
as phone numbers and email addresses will display on the MLS4owners.com website only. As with
all real estate advertising, the language used on personalized home pages must comply with federal and
state Equal Housing rules.
The personalized home page is an important feature, as it is a way for buyers to find you directly so you
can both save money. Our system is designed to help buyers find sellers, not agents.
The personalized home page is not linked to your local MLS. As long as you comply with real estate
advertising laws, you have complete control of the contents. Keep it updated with your accurate status
and take advantage of this useful tool.
STEP 7b: Custom Yard Arm Post and Sign. (Call Before You Dig Compliance)
If your listing package includes a yard arm the seller MUST mark the sign location with a White spray painted "X". The sign company will request the utility locate. The state will locate the utilities, which could take 2-5 business days. Once notification from the state is complete the sign company will schedule the post installation. Failure to mark location will result in service delays.
Within One Business Day
We will create and activate your MLS Listing, which becomes immediately viewable to brokers. Some broker websites will display your listing within 15 minutes, most websites will update within 1 day. We will email to you a sample report of what agents show their clients. We will place the sign installation order (in markets in which this service is available) and (if requested) send the MLS keybox via Priority Mail.
The Day After Activation
Your advertisement becomes viewable on MLS4owners.com and most participating websites.Websites function independently of each other and load photos and data in separate processes.
Within 3-5 days of Activation
In most cases your custom yard arm post and sign have been installed. The delay is due to the Call Before you Dig Law.
Checking your Email
Most of our communication is by email. There are two steps you can take to reduce the chance of missing emails: (1) Over-aggressive spam filters sometimes send legitimate email to spam or junk folders. Please check your junk email folder periodically. (2) Add MLS4owners.com and NWMLS.com as "safe senders" for your email account. As each email company has different terms, you may want to consult with your email host on how to do this.
OTHER THINGS TO CONSIDER
Signpost, Signs, Flyer Box and "Call Seller" Rider. Our sign encourages buyers to call you directly, and it lets buyers and agents know you mean business. Here is a sampleof our sign as well as available OPEN HOUSE and DIRECTIONAL ARROW signs. You can indicate your choice when you complete the Listing Agreement.
Keyboxes. Typically agents gain access to properties by using coded MLS keyboxes. You may elect to use one of our boxes for a $100 fee, or you can decline to have a keybox. You can indicate your choice when you complete the Agreement.
Law of Real Estate Agency. We provide to you the Washington Law Of Real Estate Agencybecause it is required by law. We are not licensed to practice law. We do not offer legal advice and highly recommend consulting a real estate attorney if you have questions about Agency Law or any other aspect of your real estate transaction.
Seller Disclosure Statement. In most real estate transactions in Washington, sellers are REQUIRED to disclose to buyers known defects about the property, within 5 days of the mutual acceptance of a purchase and sale contract. This is typically done with NWMLS Form 17. A blank form for your use can be found at the Real Estate Forms Tab. We urge sellers to complete this form in accordance with law.
Compliance Deposit. Prior to activation, Seller will pay the advertisement
fee for the program Seller selects (see website front page), plus a refundable $100 deposit.
MLS4OWNERS and its customers’ properties are subject to state licensing laws and the rules of your
local multiple listing service. Compliance with those regulations will ensure that your property and the
properties of other sellers continue to have access to the privilege of being listed in your multiple listing
service. If Seller adheres to the “Duties of Seller” described in our Agreement, MLS4OWNERS will return
the deposit within 10 business days of notification of the closing of the sale or the return of the keybox,
whichever comes later.
In an effort to ensure that the MLS database stays accurate for the use of members and their clients/customers, most MLS's instituted "automatic fines" for certain acts. As discussed in the Agreement, MLS4owners.com will pass through to the Seller the cost of any fines levied by the local MLS based only on the Seller's actions. MLS4owners.com does not levy the fines and we hope we will never have to pass one through to you. However, sellers need to be aware of this risk. Here is the NWMLS's chart of the possible fines.
Whew, that's a lot, but it is quite self-explanatory once you get started. Our customers have closed more than a billion dollars in sales. We look forward to you being the next success story!